Columbia is a company made up of real people who are passionate about the outdoors. Our products are born in our home, the ever-inclement Pacific Northwest, and are tested tough every day by our own employees. Tested Tough isn’t just an ad campaign or tagline, it’s the promise of our 78 year-old brand. It’s what motivates each and every employee to build and deliver great products and technologies that help keep you warm, dry, cool, and protected so you can enjoy the outdoors longer.
Columbia's "Tested Tough" global platform honors Columbia's 92-year-old matriarch and Chairman of the Board, Gert Boyle. She continues to test our product on every Columbia employee who comes to work in the rain-soaked, snow-covered, wind-beaten Pacific Northwest. Only after it passes Gert’s test, will she provide her “Tested Tough” stamp of approval. When you see that “Tested Tough Stamp,” you know that our products are tested tough so you can enjoy the outdoors longer.
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